Thirsty Work

Over the last three months, our PR team has travelled the length and breadth of the country to launch Premium Country Pubs’ latest venues to thirsty locals.

From Edgbaston to Essex, the team covered 950 miles of ground, offering people the chance to see for themselves the stunning refurbishments inside and out which have transformed their local pubs into hot spot gastronomic destinations. Over 2,000 guests took us up on our offer and attended our special preview events. We increased awareness too, through local business targeting, influencer outreach and media relations. The end result has been hundreds of five star Trip Advisor reviews….high time for well-earned glass of wine!

Recent News

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Podcast - Note to self – how the Electoral Commission changed the nation’s behaviour

In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commission had to find a way to clearly communicate the new ID requirements to the nation across a vast array of demographics, without impacting the public’s motivation to vote. So, how did they do it?

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McCann partners with Bauer Academy to widen access to the creative industry

New creative apprenticeships provide alternative entry-point to Birmingham creative roles

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Podcast - Creating connections: how CrossCountry is bringing the human touch to rail

CrossCountry is all about putting the human touch back into train travel - but as Britain's most extensive network, how do you create connection at scale and with so many different people and communities?

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