Thirsty Work

Over the last three months, our PR team has travelled the length and breadth of the country to launch Premium Country Pubs’ latest venues to thirsty locals.

From Edgbaston to Essex, the team covered 950 miles of ground, offering people the chance to see for themselves the stunning refurbishments inside and out which have transformed their local pubs into hot spot gastronomic destinations. Over 2,000 guests took us up on our offer and attended our special preview events. We increased awareness too, through local business targeting, influencer outreach and media relations. The end result has been hundreds of five star Trip Advisor reviews….high time for well-earned glass of wine!

Recent News

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New work: Crumpton Oaks is the flavour raver disrupting the cider industry

Leading cider brand, Crumpton Oaks is celebrating the summer months by turning back the clock to the electric energy of the 1990s and partnering with electronic music pioneer DJ Hixxy for a brand-new campaign, Happy Applecore, by McCann Birmingham.

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Birmingham Design Festival 2025: portfolio reviews

Birmingham Design Festival is an important event in our local creative calendar, and we're proud to return as gold sponsor for 2025.

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Podcast - Escape mode: how brands can tap into the $9.7 trillion escape economy

For the latest episode of The Brief, we dive into ‘The Truth About Escapism’, a fascinating study from McCann Truth Central. Guests Jess Francis, Research Director at Truth Central, and Joe Stevens, Managing Partner of Strategy at McCann, discuss the what, why, and the opportunities of escapism with Ellis Bird.

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