UM Clean Up At The Drum's Social Buzz Awards

We’d like to offer a huge congratulations to our team at Universal McCann after they scooped four awards at The Drum’s prestigious Social Buzz Awards, including the top accolade of the night, the coveted Grand Prix.

The awards, which celebrate the most effective media strategies from across the globe, were presented in recognition of UM’s work on the ‘You vs. Train’ campaign, which it ran on behalf of Network Rail, working in partnership with the British Transport Police.

The team ‘virtually’ took home the Most Effective Use of Video, Best Charity or Not for Profit Social Media Strategy/Campaign and Best Automotive or Transport Sector Social Media Strategy/Campaign, as well as the sought-after Grand Prix, which goes to the night’s best-of-the-best. The campaign was also Highly Commended in the Best Influencer category.

The ‘You vs. Train’ campaign aims to reduce the number of trespass incidents on the rail network. This phase of the campaign was trying to reach an audience that was known to be averse to receiving safety messages. Rather than trying to make a safety message stand out, the campaign concealed it, Trojan Horse-style, aiming for maximum impact when least expected.It was delivered by a small group of select influencers who were then ‘wiped out’, without warning, in the middle of seemingly innocuous content.

Delivered in conjunction with online broadcaster SBTV, the campaign was viewed 1.5 million times and more importantly, helped to reduce trespass incidents by 23%.

It was a well-deserved win for an absolutely fantastic campaign. Well done to all involved.

To find out more about working with Universal McCann in Birmingham, please contact

Recent News

Ep10 economic downturn large

Podcast: Futureproof your framework - how to market in an economic downturn

The UK has faced its fair share of challenges in recent years, and the uncertainty is set to continue. It may feel all doom and gloom, but there’s more in the marketer’s control than you might think. So, how can you begin to build your futureproof strategy?

Read more
Lucy MD 2024 large

Lucy Hudson steps into role of Managing Director at McCann Birmingham

Lucy Hudson, previously MD at McCann Demand has joined the McCann Birmingham team to lead the agency onto its next phase of success. 

Read more
Turing Trust 2024 large

McCann Central partners with the Turing Trust to help thousands of students learn vital IT skills

McCann Central, which is headquartered in Birmingham, announced today it has partnered with the Turing Trust, a charitable organisation that provides quality IT resources and training to schools in sub-Saharan Africa.

Read more