UM secures slot in TV-first for Network Rail and Samaritans

Published on October 7, 2019

On Saturday night, our media team (UM Birmingham) were involved in a TV first – a silent ad break to support mental health during Britain’s Got Talent the Champions with our client Network Rail and their partner Samaritans.

As part of a wellness initiative, Britain, Get Talking, ITV partnered with five brands to create a different kind of ad break – encouraging viewers to use the 2.5 minutes of silence to talk to family, loved ones or even text a friend.

We are delighted to have secured involvement in this landmark event for Network Rail and Samaritans which was an ideal platform to support their powerful suicide prevention campaign – Small Talk Saves
The Small Talk Saves Lives campaign has received heartening results since launching, with 74% of people who saw the campaign saying they were likely to approach someone in distress, with 50% of people claiming it had increased their intent to act in such a situation.

Kevin Murphy, MD of UM Birmingham said: “This is a campaign that we’re incredibly proud to have been involved with for Network Rail and Samaritans. We believe that it’s a bold idea that can is deliver real results and hopefully have a life-saving impact.”