UM secures slot in TV-first for Network Rail and Samaritans

On Saturday night, our media team (UM Birmingham) were involved in a TV first – a silent ad break to support mental health during Britain’s Got Talent the Champions with our client Network Rail and their partner Samaritans.

As part of a wellness initiative, Britain, Get Talking, ITV partnered with five brands to create a different kind of ad break – encouraging viewers to use the 2.5 minutes of silence to talk to family, loved ones or even text a friend. We are delighted to have secured involvement in this landmark event for Network Rail and Samaritans which was an ideal platform to support their powerful suicide prevention campaign – Small Talk Saves The Small Talk Saves Lives campaign has received heartening results since launching, with 74% of people who saw the campaign saying they were likely to approach someone in distress, with 50% of people claiming it had increased their intent to act in such a situation. Kevin Murphy, MD of UM Birmingham said: “This is a campaign that we’re incredibly proud to have been involved with for Network Rail and Samaritans. We believe that it’s a bold idea that can is deliver real results and hopefully have a life-saving impact.”

Recent News

Ep10 economic downturn large

Podcast: Futureproof your framework - how to market in an economic downturn

The UK has faced its fair share of challenges in recent years, and the uncertainty is set to continue. It may feel all doom and gloom, but there’s more in the marketer’s control than you might think. So, how can you begin to build your futureproof strategy?

Read more
Lucy MD 2024 large

Lucy Hudson steps into role of Managing Director at McCann Birmingham

Lucy Hudson, previously MD at McCann Demand has joined the McCann Birmingham team to lead the agency onto its next phase of success. 

Read more
Turing Trust 2024 large

McCann Central partners with the Turing Trust to help thousands of students learn vital IT skills

McCann Central, which is headquartered in Birmingham, announced today it has partnered with the Turing Trust, a charitable organisation that provides quality IT resources and training to schools in sub-Saharan Africa.

Read more