Vauxhall Motors launches ‘lighter’ campaign for new Astra

Vauxhall Motors has unveiled its latest marketing campaign for the all-new Astra, highlighting how much ‘lighter’ in emissions the new model is. Set to Etta James’ ‘I Just Want To Make Love To You’, the new Astra TV ad pays homage to the original 1995 ‘Diet Coke Break’ ad and follows a group of office workers as they announce break time and gather at the window in anticipation.

Their eyes follow a new Astra driving around and ‘seductively’ splashing through puddles, before coming to a stop under a billboard stating ‘New Astra Light, Drinks Less Fuel’. The fully-integrated campaign was created by our colleagues in Velocity, the dedicated and specialist agency created for Vauxhall Motors by McCann Worldgroup. The messaging within the campaign hones in on the needs of modern-day consumers and highlights what really matters to the drivers of today; cutting fuel consumption, reducing emissions and lowering running costs. Patrick Fourniol, Marketing Director, Vauxhall Motors, says, “The original ‘Diet Coke Break’ advert was truly iconic at the time but, almost 20 years on, we felt the ‘object of affection’ needed a bit of an update. "We’re offering consumers a vehicle that has impressive technology, intuitive features, and is still as eye-catching as ever, but with class-leading fuel consumption and CO2 emissions.” 

Recent News

Podcast Ep12 large

Podcast - Creating connections: how CrossCountry is bringing the human touch to rail

CrossCountry is all about putting the human touch back into train travel - but as Britain's most extensive network, how do you create connection at scale and with so many different people and communities?

Read more
Lucy MD 2024 large

Lucy Hudson named in Women in Leadership Power List

Lucy Hudson, Managing Director at McCann Birmingham, has been named among the most effective female executives in the UK following her inclusion in Management Today’s Women in Leadership Power List. 

Read more
Balance B2 B whitepaper 2024 large

White paper - Balance: The Key to Effective B2B Marketing

B2B marketing departments have never had so much measurable data. But turning that data into useful, actionable insight remains a challenge. Discover the key take aways and the best recipe for long term growth and true marketing effectiveness in our latest white paper.

Read more