![](https://mcbirminghamprod.blob.core.windows.net/uploads/images/work/backward-stories/_heroSmall/5333/jack-foot.webp)
Vauxhall Backward Stories
![](https://mcbirminghamprod.blob.core.windows.net/uploads/images/work/backward-stories/_generalOneThird/5336/cinderella-dance2.webp)
Going backwards doesn’t always work out for the best. Luckily, drivers of the new Vauxhall Astra have a reversing camera to ensure things go as planned.
To highlight this feature, we told familiar stories in a very unfamiliar way: backwards.
With beautiful animation and sound design, famous fairy tales including 'Cinderella' and 'Jack and the Beanstalk' were used to show that when you go backwards (like reversing a car without a camera) things don’t always work out for the best.
![](https://mcbirminghamprod.blob.core.windows.net/uploads/images/work/backward-stories/_generalOneThird/5335/vauxhall-thumbnail2-1.webp)
![](https://mcbirminghamprod.blob.core.windows.net/uploads/images/work/backward-stories/_generalOneThird/5337/cinderella-fairy.webp)
The films may not have had happy endings, but the campaign did. The radio ads won a coveted Cannes Lion, as well as a Clio.