Epson Just fill and chill

Printing isn’t just about speed, and neither is Usain Bolt. The retired sprinter is no longer the fastest man on earth, he’s the most chilled out, and he’s on hand to smooth out any printing problems with the help of Epson.

Epson was ready to develop a new strategic approach which would create cut-through and challenge the home printer category with creativity and personality.

From homework to boarding passes, Bolt saves the day as he unexpectedly slides into homes with an Epson printer, showing users how to ‘just fill and chill’.