When things turn
Abusive relationships rarely start out bad. But at some point, they turn.
As the festive season begins, domestic abuse rises by 33%. This series of ‘reversible’ poems dramatize the turning point many experience at Christmas time.
Read from top to bottom, the series of poems present a loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse.
Running across OOH, radio, press, mobile, cinema, TV, direct and interactive online film, the poems offered vulnerable women someone to turn to.
The powerful poems captured attention online, with famous faces such as Paloma Faith, Frankie Boyle and Sadiq Khan showing their support.