Beat the F-Clamp
With 1,000lbs of clamping force, the F-clamp held strong against the competition, but it was time for Stanley to grow its market share.
In an experiential event, shoppers were challenged to pull a £1,000 wad of cash from the Stanley F-clamp’s jaws. If they succeeded, they kept the cash. If they failed, they walked away empty handed.
A #GrippingStuff digital and social campaign followed, generating serious engagement that turned into serious sales.