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Research & Analytics
Good data is everything.
It’s the foundation of how we understand your business, your consumers, and the world you inhabit. From the way we think, feel and behave, to the trends that shape our culture, we’re passionate about understanding people.
Our team push the boundaries of traditional research, pioneering new techniques and approaches to monitor, analyse and forecast behaviours. Uncovering the essential truths that inform our strategic thinking and inspire our creativity.
Dexcom
Fingerprints
![Dexcom thumbnail](https://mcbirminghamprod.blob.core.windows.net/uploads/images/work/fingerprints/_tile/5812/dexcom-thumbnail.webp)
Old Jamaica
Tolltally tallawah
![Old Jamaica 1](https://mcbirminghamprod.blob.core.windows.net/uploads/images/work/tolltally-tallawah/_tile/5758/Old_Jamaica_1.webp)
Commonwealth Games
All as one
![Commonwealth games hero](https://mcbirminghamprod.blob.core.windows.net/uploads/images/work/all-as-one/_tile/1816/commonwealth-games-hero.webp)
CrossCountry
Take us on your journey
![XC web V2](https://mcbirminghamprod.blob.core.windows.net/uploads/images/work/take-us-on-your-journey/_tile/1567/XC-web-V2.webp)
Vax
The animals in your home
![VAX cow large](https://mcbirminghamprod.blob.core.windows.net/uploads/images/work/the-animals-in-your-home/_tile/1411/VAX-cow-large.webp)