All as one
Since 1930, the Commonwealth Games have inspired millions of viewers and realised the dreams of thousands of athletes. In 2022, it was Birmingham’s turn to carry the torch and establish a legacy for the West Midlands.
With all eyes on the region, the pressure was on. Encompassing the vibrancy and passion of the city, the colourful campaign brings the thrill of live sport to life and challenges perceptions of both the games and the region.
Leaving behind a legacy of pride and inclusion, the Commonwealth Games generated 40,000 volunteer registrations, 1.5 million ticket sales and 154 million social impressions.