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Fruittella

McCann Birmingham gave Fruittella a spooky make-over this Halloween to launch its new bespoke competition app ‘Frighttella’. Running from Friday 24 October to midnight on 31 October, fans of the Fruittella Facebook page were encouraged to take on Frighttella – a spooky speedy writing challenge. The aim being to correctly re-type as many spooky words […]

DEWALT Xtreme Runtime Challenge

Leading power tools manufacturer, DEWALT, partnered with McCann Birmingham to launch its highly anticipated new XR Lithium-Ion 5Ah battery, with ‘The Xtreme Runtime Challenge.’ The Challenge was designed to provide an innovative and alternative approach to illustrating the runtime benefits of the DEWALT 5Ah battery as it was pitted against a leading competitor’s 5Ah battery […]