News
Bankrupt of England: Money Buddies and McCann Birmingham Launch Campaign
Debt advice charity Money Buddies has launched a new campaign, developed by McCann Birmingham, to highlight the impact of rising energy costs across the UK. With millions of people just one energy bill away from financial disaster, the ‘Bankrupt of England’ campaign shines a light on the real-life impact of the cost of living crisis.
McCann Central partners with The BRIT School to support young talent
McCann Central is partnering with BRIT School, the leading Performing and Creative Arts school in the UK, to support the development of young creative talent.
Great Minds - Beyond Direct Response: Smashing the DR Glass Ceiling
Scaling up direct response media strategies to move into awareness building and brand favourability activity is a perennial issue. Media planning, buying, creative and measurement are all executed differently, and there can be fear and uncertainty at board level when phrases such as “higher cost per lead” and “longer-term payback” are used. So how can advertisers successfully navigate the transition from pure Direct Response to Brand Response media?
Great Minds - Into the Metaverse
Exploring the past, present and future of the internet's hottest topic, Into The Metaverse uncovers the culture and trends driving innovation and commerce in the virtual world.
Chris Arthur celebrated in Women in PR ‘45 over 45’ list
This International Women’s Day, McCann Central’s Chris Arthur has been named in the inaugural Women in PR ‘45 over 45’ list, which recognises outstanding women in comms aged over 45.
McCann Worldgroup joins Disability Confident Scheme
McCann Worldgroup, along with its sister agencies, McCann Health and Weber Shandwick, has joined the Disability Confident Scheme, a government scheme that aims to help employers make the most of the opportunities provided by employing disabled people in the UK. Participating agencies from McCann Worldgroup, include: McCann, Momentum, MRM, and Craft. Joining the scheme is aligned with McCann Worldgroup's focused approach to further strengthen its support of talent with diverse experiences.
Great Minds - Shifting Behaviours: Sustainability's Impact in FMCG
Consumer habits are constantly evolving and brands have a unique opportunity to capitalise on emerging behavioural trends, but they have to get it right.
McCann Appoints James Bagan Strategy Director
We're delighted to announce that top strategy expert James Bagan has been appointed Strategy Director to lead our strategic planning activity across a range of industries and sectors, further driving growth for McCann Birmingham clients and our strategy and research offering. James joins from VCCP, where he was a Senior Planner.
Thomas Cook Appoints McCann Birmingham as Creative Agency
Online travel agent Thomas Cook, which relaunched last year, has appointed McCann Birmingham following a competitive pitch.
Great Minds - Diversity, Creativity & Inclusion
When advertising embraces diversity, both brands and viewers win. But how can brands take steps towards genuine inclusion and why is it so important?
McCann Birmingham launches new campaign with CrossCountry Trains
After over a year of lockdowns and travel restrictions, McCann Birmingham has launched CrossCountry’s new campaign to encourage the return to rail.
Kickstarting Careers
McCann welcomes new interns. We are delighted to welcome our first interns this week, who are joining us as part of our new internship programme under the Government’s Kickstart scheme.