News
McCann Named Most Effective Agency Network in Europe
For the second year running, McCann Worldgroup has been named the #1 network for effectiveness in Europe in the 2020 WARC Effective 100 rankings. The WARC Rankings are a global index of creative, effective and media excellence in advertising.
McCann Acquires Employee Engagement Agency Synergy Creative
We are excited to announce that we have acquired Synergy Creative, one of Europe’s leading employee engagement agencies, broadening our employee engagement and organisational culture capabilities.
Vauxhall Motors launches ‘lighter’ campaign for new Astra
Vauxhall Motors has unveiled its latest marketing campaign for the all-new Astra, highlighting how much ‘lighter’ in emissions the new model is. Set to Etta James’ ‘I Just Want To Make Love To You’, the new Astra TV ad pays homage to the original 1995 ‘Diet Coke Break’ ad and follows a group of office workers as they announce break time and gather at the window in anticipation.
UM secures slot in TV-first for Network Rail and Samaritans
On Saturday night, our media team (UM Birmingham) were involved in a TV first – a silent ad break to support mental health during Britain’s Got Talent the Champions with our client Network Rail and their partner Samaritans.
PR accolades take PRide of place
We’re delighted that our PR & Social team has scooped two awards at the CIPR PRide Awards for its work with McCarthy & Stone.
McCann Central picks up SIX pencils at D&AD
McCann Central has made agency history having won an incredible six pencils at this year’s D&AD awards – an award for each category it was a finalist in.
International honour for McCann Central as One Show 2019 finalists announced
McCann Central is thrilled to have been recognised on the international awards circuit once more as a finalist at The One Show 2019 – an accolade amongst the most coveted in the industry.
Dean Lovett selected to help supercharge the West Midlands’ screen industry
We are delighted to announce that our CEO, Dean Lovett, has been selected to join a taskforce launched by the Mayor of the West Midlands that will help to drive the growth of region’s screen industry.
Vauxhall Launches New Vivaro with Great Britvan Campaign
Vauxhall Motors has unveiled its campaign to launch the all-new Vauxhall Vivaro, with an ode to the great British van driver. ‘Great Britvan’ is a fully integrated campaign created by our colleagues in Velocity, the dedicated and specialist agency created for Vauxhall Motors by McCann Worldgroup.
Two-second storytelling
Social media content has less than two seconds to get its point across. Here, Tom Grocott, Managing Partner, McCann PR & Social explore the ways social content is consumed and the implications for brand storytelling.
A moment of calm at Chelsea Flower Show with Fiskars
This week our PR team is at Chelsea Flower Show with Fiskars, one of the UK’s leading gardening tool brands, helping to provide a moment of calm for both journalists and gardening enthusiasts alike.
Wellbeing, Wealth & Wisdom – McCann gives a BOOST to employees
Recent visitors to McCann Central may have seen a spot of lunchtime yoga, sensory art classes, or a masterclass in full swing – all part of the launch of our enhanced benefits programme, BOOST.